Madhuka harvesting nets
It has taken us nearly three years to build the strong relationships we have with the tribal communities in India.
As part of this, we have improved and encouraged the use of nets in the harvesting process. These nets result in productivity gains that are four times greater than by using traditional techniques. In addition, the quality of the Madhuka is improved, there is less wastage and the local environment is better protected.
For 2023, over 6,000 nets have been implemented and training programmes initiated to teach local people how to make the most out of this simple but very effective piece of equipment.
All our Madhuka products are sustainably sourced from these tribal communities. With each purchase, money is reinvested into improving their livelihoods.
Environmental impact
Protecting biodiversity and lowering carbon emissions
Intentional forest fires that were previously required to clear the ground pre-harvest are no longer needed.
Local flora and fauna are protected and unnecessary carbon emissions are eliminated.
Reducing waste by 35%
Intentional forest fires that were previously required to clear the ground pre-harvest are no longer needed.
Local flora and fauna are protected and unnecessary carbon emissions are eliminated.
Environmental impact
Improving living standards by doubling market price
As a result of improved flower quality by using nets, the product can demand a higher selling price – increasing income and therefore quality of life.
We pay our producers double the standard market price for the Madhuka that they harvest for us.
Reducing waste by 35%
Intentional forest fires that were previously required to clear the ground pre-harvest are no longer needed.
Local flora and fauna are protected and unnecessary carbon emissions are eliminated.
Hear directly from our local farmers
“We are getting a good price by using the nets for Mahua collection and we are very happy to do this work.”
Keshav Netam
“Putting nets on the trees is saving us a lot of time. We [can] take some rest, have meals and complete other work.”
Koppebai Netam